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career
Success is probably the end result of taking the right actions. Have you ever bought a toy for your child that needed assembly? Follow the included instructions and chances are high that you will succeed at putting it together properly. Don't follow the instructions and you
may end up with extra pieces and a toy that doesn't work.

If you know that certain actions are bound to produce certain results, then why is it so difficult to take the right actions when it comes to business and life in general?

We all want to succeed with our online ventures. Now that should be a given. After all, who goes into business to fail? Yeah, I know..... I'm stating the obvious. The truth of the matter is, success is not hard.... failing just happens to be easier. In fact, it's so easy.... thousands of businesses fail every day. Sad but true.

Let's assume that you want to succeed, but you are having a difficult time at it. Don't make a task list of what you need to do or need to get done. If task lists worked for you, you wouldn't be having a difficult time succeeding. Let's take a different approach.

Make an absolute truth list about yourself. What's the absolute truth? Let me give you examples of absolute truths.

Note: I interviewed a few people prior to writing this article to see if I could help them by sharing my "absolute truth" method. These are some of the absolute truths my subjects were kind enough to share with me. Keep in mind that these absolute truths belong to other people and may not apply to you at all. You will need to come up with your own honest list of absolute truths.

Examples of absolute truths:

#1 I stay up all night even though I know I've got important projects to do the next day. I also know that by staying up all night, I won't be able to finish the projects the next day because I will be too tired. Yet I stay up anyway.

#2 I smoke even though I know the risks. I know that I don't want to get lung cancer and I know that I want to be around to see my children get married and have children of their own, yet I continue to smoke anyway.

#3 I take my spouse for granted. I don't treat my spouse like he/she is the most important person in my life.... even though he/she supports me 100% in everything I do in my personal and business life.

#4 I know that by properly marketing my business, I will get more leads and make more sales... but I've not placed any ad orders or researched new places to advertise in the past two weeks.

----- end of examples -----

What do all of these absolute truths have in common?

They are all self defeating. But for some reason or other, the subjects chose to take the wrong actions and make those things their absolute truths.

For example #1, the subject is fully aware of the consequence of staying up all night and not getting enough sleep. It affects his/her ability to properly perform the following day, yet the subject chooses to stay up all night anyway. The subject does not suffer from insomnia. The subject simply suffers from poor judgment.

For example #2, the subject is also aware of the risks, is concerned, yet chooses to continue smoking. It's an addiction, it's a habit, it's still a choice.

For example #3, the subject acknowledges that his/her spouse is the most important person in his/her life, but chooses to take his/her spouse for granted. Doesn't make much sense, does it?

For example #4, the subject understands the importance of properly marketing his/her business to generate leads and sales, yet chooses to do nothing instead.

Try it now. Make an absolute truth list. Be completely honest with yourself. Don't share or show your absolute truth list to anyone. Password protect the file so you can be sure that nobody will ever read it. Once you feel secure that nobody else will ever read your absolute truth list, only then will you be totally honest and write down your absolute truths.

Once you've finished making your absolute truth list. Read it a few times. If you find that many of your absolute truths are self defeating, you will have discovered exactly the reasons why you are having difficulty succeeding in business or with personal relationships.

Once you realize which of your absolute truths are self defeating, you need to ask yourself the following questions.

If I know that a particular absolute truth is self defeating, why should I choose to continue to do it? If I continue to do it, I am choosing to fail. Why would I choose to fail?

Let's say that again....

If I know that a particular absolute truth is self defeating, why should I choose to continue to do it? If I continue to do it, I am choosing to fail. Why would I choose to fail?

When I succeed in business and with my personal relationships, I will be happier and I know this to be the absolute truth.

With your absolute truth list in front of you, it's like having all of the answers to the test of life. The crazy thing is.... the choice is simple, but it's entirely up to you. Which will you choose? To succeed or to fail?