The Hong Kong Tourist Board had finished all the details on its new tourist-luring campaign and bought space in multiple foreign magazines, but the rapid spread of severe acute respiratory syndrome from mainland China into Hong Kong made attracting visitors less urgent. More than 100 people have died from SARS, a new mutant strain of pneumonia, mostly in China and Hong Kong. But it was too late to recall or change the ad, which is now coming out in magazines and promising that "Hong Kong will Take Your Breath Away." (London Guardian)
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